The third Ideation Jam of the INSPIRES project took place on 10 October 2025, offering small and medium-sized enterprises (SMEs) in tourism a unique opportunity to collaborate and develop innovative ideas for the future of the industry. The event focused on resilience, sustainability, and digitalization, key themes in preparing SMEs for future challenges.

Participants benefited as follows:

• Future-proofing SMEs: INSPIRES offers €1.4 million in support for innovative tourism ideas starting August 2025.
• Innovation Promotion: Collaborate with industry experts to develop new approaches to tourism trends.
• Digital Business: Learn modern tools and methods to digitalize your services.
• Free Support: Participate in free hybrid sessions to gain inspiration, knowledge, and connect internationally with other SMEs and experts.

Event Details:

• Theme: "Tourism gets Smart" & Best Practices
• Date: Friday, 10th October 2025
• Time: 10:00 – 11:40 CET
• Platform: Zoom

Agenda:

• Session 1 (60 minutes): Keynote on improving digital visibility for SMEs.In English.
• Session 2 (40 minutes): Breakout rooms to discuss digital visibility and best practices for increasing online presence.In the language of the partners from Belgium, Bulgaria, Germany, Spain, Poland, Finland and one international room in English.

Participants took advantage of this opportunity to shape the future of tourism and strengthen their digital presence.

More detailed information here.